Zach Baran

Director & Co-Founder of Arctos Partners. Head of Arctos Insights. I lead our research and data science efforts at the firm. I sometimes do other stuff.

Sports as an Asset ClassSports as an Asset Class

Sep 15, 2025

How Sports Franchise Valuations Actually Work

Zach Baran, +1

Operator NotesOperator Notes

Sep 11, 2025

Local TV #1 (Sept. 2025)

Zach Baran, +1

Apr 14, 2025

From Cold Calls to Clicks: A Realistic Digitization Model for Season Ticket Sales

Zach Baran, +2

Sports as an Asset ClassSports as an Asset Class

Apr 08, 2025

Arctos Insights Flash Piece: Impact of the April 2 Tariffs on North American Sports

Zach Baran, +1

MediaMedia

Mar 04, 2025

Viewership Is Overrated

A Primer on Valuing Sports Media Deals

Zach Baran, +2

Sponsorship & PartnershipSponsorship & Partnership

Dec 10, 2024

A Modern Approach to Partnership

Examining the evolution of sports sponsorships and the foundations for a modern approach to sports partnerships

Sushaan Modi, +3

Operator NotesOperator Notes

Nov 14, 2024

What Does Best-In-Class Mean in Sports?

A synthesis of operating principles for sports franchise ownership and management.

Zach Baran

MediaMedia

Sep 18, 2024

2024 Media Update

Zach Baran, +2

MediaMedia

Mar 05, 2024

Bundle Power

Reflections On “Spulu” (FOX-Disney-Warner Bros. Sports JV) and Netflix/WWE

Zach Baran

MediaMedia

Oct 17, 2023

2023 Media Update

Sushaan Modi, +2