Zach Baran

Director & Co-Founder of Arctos Partners. Head of Arctos Insights. I lead our research and data science efforts at the firm. I sometimes do other stuff.

Mar 11, 2026

•

2 min read

World (Soft)War II

Zach Baran

Oct 15, 2025

•

1 min read

2025 Media Update

Zach Baran, +2

Media

Sep 15, 2025

•

2 min read

How Sports Franchise Valuations Actually Work

Zach Baran, +1

Sports as an Asset Class

How Sports Franchise Valuations Actually Work

Sep 11, 2025

•

10 min read

Local TV #1 (Sept. 2025)

Zach Baran, +1

Operator Notes

Apr 14, 2025

•

14 min read

From Cold Calls to Clicks: A Realistic Digitization Model for Season Ticket Sales

Zach Baran, +2

From Cold Calls to Clicks: A Realistic Digitization Model for Season Ticket Sales

Apr 8, 2025

•

8 min read

Arctos Insights Flash Piece: Impact of the April 2 Tariffs on North American Sports

Zach Baran, +1

Sports as an Asset Class

Arctos Insights Flash Piece: Impact of the April 2 Tariffs on North American Sports

Mar 4, 2025

•

18 min read

Viewership Is Overrated

Zach Baran, +2

Media

Dec 10, 2024

•

31 min read

A Modern Approach to Partnership

Sushaan Modi, +3

Sponsorship & Partnership

Nov 14, 2024

•

12 min read

What Does Best-In-Class Mean in Sports?

Zach Baran

Operator Notes

Sep 18, 2024

•

1 min read

2024 Media Update

Zach Baran, +2

Media

Mar 5, 2024

•

26 min read

Bundle Power

Zach Baran

Media

Oct 17, 2023

•

1 min read

2023 Media Update

Sushaan Modi, +2

Media

Jun 12, 2023

•

27 min read

The Impact of AI, Part I

Zach Baran

Mar 9, 2023

•

13 min read

The RSN Model

Zach Baran

Media

Jan 10, 2023

•

20 min read

A Guiding Framework for a Brave New World

Zach Baran

Media

A Guiding Framework for a Brave New World